Influence of Barriers and Motives on Organic Food Consumers Buying Decision: A Review

Dr. Jyoti Rana, Shikha Singh

Abstract


This paper explores the motives that influence consumers buying decisions. They buy these products with the help of these motives. The paper includes the literature on organic food and organic food consumer. The paper is based on empirical research with consumers in Delhi, NCR using focus groups (100 participants) from various areas of capital and includes the detail methods and their outcomes. Discussion section includes the connection and the inconsistency between the attitude and buying behavior and recommends various strategies related to the awareness and attitude for organic food.

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ISSN : 2251-1571