تور آنتالیا میز اداری آموزش وردپرس صندلی مدیریتی صندلی اداری تبلیغات کلیکی میز تلویزیون پاراگلایدر آگهی رایگان خرید اینترنتی وبلاگدهی گن لاغری ساخت اپلیکیشن

STARBUCKS NEW " FOURTH SPACE" RETAIL BUSINESS MODEL IN CHINA

bayaraa nomin

Abstract


Starbucks coffee has entered the Chinese market for 20 years, and spent 9 years to complete the cultivation of consumer habits. It has also become the leader of offline coffee.
With the slowdown of same-store sales in the United States over the past two years, the Chinese market has become the focus of Starbucks'development. But according to Starbucks'latest third quarter financial report for fiscal year 2018, operating profit margin in China/Asia Pacific region dropped from 26.6% to 19%.
The main reason for the 2% decline in same-store sales in China compared with the same period of last year is the change of consumer's living habits and the new era of Internet. This paper mainly studies the process of transformation from the third space to the fourth space of Starbucks, and analyses the new retails business model of coffee market.



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ISSN : 2251-1571