میز اداری صندلی مدیریتی صندلی اداری تبلیغات کلیکی میز تلویزیون پاراگلایدر آگهی رایگان محسن چاوشی مسیح و آرش آهنگ جدید لباس زیر شورت زنانه خرید اینترنتی وبلاگدهی گن لاغری

VIEWERS’ PERCEPTION OF CREATIVITY IN TELEVISION COMMERCIALS: AN EMPIRICAL STUDY IN SELECTED DISTRICTS OF TAMILNADU

C.K.Kotravel Bharathi

Abstract


When we attempt to talk about the research in advertisements, there are lots of aspects and dimensions to be studied in this respect. There are already umpteen number of research studies carried on throughout the world with respect to advertising. They have variety of focuses. The purpose of this article is to analyze the viewers’ perception of creativity in television commercials. This article is based on a research study that was carried on to analyze the perception of the consumers on variety of advertisements which they are exposed to, every now and then.

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ISSN : 2251-1571