تور آنتالیا میز اداری آموزش وردپرس صندلی مدیریتی صندلی اداری تبلیغات کلیکی میز تلویزیون پاراگلایدر آگهی رایگان خرید اینترنتی وبلاگدهی گن لاغری ساخت اپلیکیشن

ANALYSIS OF BIG DATA FACTORS ON SOCIAL MEDIA USER AND POPULARITY BRAND

william yosua, Wahyu Sardjono

Abstract


The purpose of writing this paper is to look at how factors of big data affect the users of social media and brand popularity. The method used in the writing of this paper is by using path analysis and also by doing literature study to find reference material. The results of the analysis indicate that there is influence of big data factors that affect the popularity of the brand. With this research, we get big data model that influence the brand popularity

Keywords: big data. Brand popularity, path analysis, model, factors


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ISSN : 2251-1563