Analysis of Customer Acceptance Factors Against Internet Banking PT. Bank Rakyat Indonesia (Persero), Tbk

taruma leo

Abstract


The value of the benefits of information systems in

 

banking aims to provide more effective and efficient services for

the community. To support customer transactions so as to provide

 

ease in the transaction process either in terms of time or

 

financially. Internet Banking Bank BRI is an information system

 

created to support BRI's customer transactions to transact online

 

and real time easily and quickly. Measuring the success of BRI

 

Internet Banking implementation is needed to know the factors of

 

success and failure in the successful implementation. Analyze

 

factors used as a measurement evaluation tool with BRI Internet

 

Banking users as respondents. The results obtained from the

 

measurement is an increase in the use of Internet Banking BRI

 

and recommendations that can be given in increasing the Internet Banking BRI users. The conclusion is that the acceptance of Internet Banking is more influenced by user satisfaction supported by the quality of the system and the quality of service

Keywords: Internet Banking Bank BRI, Analyze Factors, Information System.


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ISSN : 2251-1563