BRAND AWARENESS THROUGH NETWORK MARKETING

Siva sankaran

Abstract


ABSTRACT

Network marketing is any strategy that delights individuals and prompts them to enthusiastically pass on a marketing message to others, creating the potential for exponential growth. Like viruses, network marketing strategies take advantage of rapid multiplication to explode the message to thousands and millions. Network marketing strategies help to increase the brand awareness or to achieve the objectives of an organization.   This paper discusses the process and methods of network marketing and focuses on the creating brand awareness through network marketing strategies. This paper is conceptual in nature and the conclusion shows that the successful network marketing strategies help to increase the brand awareness of the particular new products or services.


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ISSN : 2251-1563