A study to explore the opportunities for Indian IT Products in the international markets

Dr. Shalini Bariar, Manish Tripathi


Advanced countries heavily use IT tools to meet their challenging demand, they rely upon less developed countries for some of their IT needs. Outsourcing of IT needs to developing countries help them bring down IT costs. India has been a key destination for leading developed and industrialized countries for sourcing their IT needs. Information technology (IT) is the use of any computers, storage, networking and other physical devices, infrastructure and processes to create, process, store, secure and exchange all forms of electronic data.IT benefits the business world by allowing organizations to work more efficiently and to maximize their value preposition. Businesses all over the world now face the digital, connected customer- one who is informed, decisive and influential. Organizations have no choice but to use technology to undergo a digital transformation themselves. Digitization can extend reach of organizations, enhance management decisions, and accelerate development of new growth engines. The study undertakes a comprehensive evaluation of the competitive advantage of the Indian IT industry using the Michel Porter’s Diamond Model of national comparative advantage. The study concludes that the Indian IT companies have distinct advantage from their international counterparts and suggest many practical approaches to help increase the Indian IT export.

India, IT, export, balance of payment, current account deficit, international business, ITES, software, BPO, KPO

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ISSN : 2251-1563