New Social Media: A study on the Positive and Negative Aspects

Sarita Kaushik, Rajni Sharma


The sprouting and popularity of online social networks in recent years has changed the Internet ecosystem leading to a more collaborative environment. The Internet has drastically changed the way our society connects with one another, Today’s youth have never known a world without the Internet. Nowadays, hundreds of millions of Internet users participate in social networks, form communities, produce and consume media content in revolutionary ways. Social Networks have undergone a dramatic growth in recent years. Such networks provide an extremely suitable space to instantly share multimedia information between individuals and their neighbours in the social graph. Social networks provide a powerful reflection of the structure and dynamics of the society of the 21st century and the interaction of the Internet generation with both technology and other people. Indeed, the dramatic growth of social multimedia and user generated content is revolutionising all phases of the content value chain including production, processing, distribution and consumption. It also originated and brought to the multimedia sector a new underestimated and now critical aspect of science and technology: social interaction and networking. The rapid growth in popularity of social networks has enabled large numbers of users to communicate, create and share content, give and receive recommendations, and, at the same time, it opened new challenging problems. The unbounded growth of content and users pushes the Internet technologies to its limits and demands for new Solutions

This paper aims to draw the state-of-the-art and identify the research challenges that emerge from the Social Networking reality.

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ISSN : 2251-1563