Impact of Technological & Individual context variables on E-commerce Implementation in Medium sized Automobile enterprises of India

Girish Bagale, Hema Date

Abstract


Collected data was analysed using advanced multivariate statistical software of Structural Equation Modelling (SmartPLS). The analysis involved three iteration processes where several of the factors were deleted in order to make the model acceptable. The result of the analysis found that 𝑅2 value of the model is 0.361 which indicates that the developed model has a substantial impact on E-commerce Implementation predication under Technological & Individual context variables. We found Technological context (Relative advantage & Complexity) Individual context (Manager/Owner’s IS Knowledge & Manager/Owner’s Innovativeness) variables have a strong effect on E-commerce adoption & Implementation in automobile medium enterprises.


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ISSN : 2251-1563