NEED FOR ORGANIZATIONAL VALUES AND ETHICS IN STRATEGIC DECISION MAKING: A PERSPECTIVE OF INDIAN PHARMACEUTICAL INDUSTRY.

VISWA PRASAD, Amit Kumar

Abstract


This paper aims at directing the Indian Pharmaceutical Companies to apply organizational values and ethics in strategic decision making. It covers the various relevant issues like organizational values, ethical strategic decision making process, ethical principles, theories of ethics and the need for organizational values and ethics in strategic decision making in pharmaceutical industry. In the 21st century more importance has been given to win the race of competition than winning the customers and all other stakeholders. The Indian Pharmaceutical Industry has the great onus to serve the abundant population with integrity and transparency. Focus has to be shifted from profits to application of organizational values and ethics.


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ISSN : 2251-1563