AN EMPIRICAL STUDY ON CUSTOMERS’ AWARENESS TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO BANGALORE CITY, KARNATAKA

Saranya Sivakumar

Abstract


The internet is one of the biggest discoveries of the modern era, has transformed and revolutionized processes and procedures of the business world as well. The growing use of the internet in India has created a basis for tremendous prospects for marketers of today and tomorrow. Online shopping has become new type of retail shopping. It has now been adopted all over the world. Consumers are increasingly adopting electronic channels for purchasing their daily needed products. Thus, it is a significant for consumers to be aware in order to know how to gain benefits and avoid risks. This study makes an attempt to know about the present status of online shopping. The sample size of the study is 250. Tools like SEM (Structural Equation Model) are used to analyze the awareness of the respondents in using the online shopping. Hence the researcher has chosen this topic to highlight about the importance of online shopping in present as wellas in the future.

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ISSN : 2251-1563