IT ENABLED SUPPLY CHAIN MANAGEMENT FOR ORGANIZED RETAIL STORES- AN EMPIRICAL CASE STUDY

RAJEEV GUPTA, AJAY KUMAR GARG

Abstract


The aim of this paper is to highlight the role of information technology in Indian organized retail industry. The importance of information technology in better data mining for business development is analyzed. The paper also focuses on the impact of information technology in better decision making in the Indian organized retail supply chain. The study includes the feedback given by the store managers of Shoppers Stop, Pantaloon, Big Bazar, Globus and Vishal Mega-Mart on the issues related to information technology. This paper concludes that information technology is very much effective for improved business development and it facilitates better decision making in the management of organized retail store.


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ISSN : 2251-1563