Perception and impact towards dangerous affect of smoking on health

Rukhsar Ahmed, Imam ud Din

Abstract


The Study was done to find out the perception and impact of Anti-Sheesha Smoking Messages. Sheesha Smoking is very prevalent in the young generation and is alarmingly causing hazards and prevalence of Cancers in young age. And unfortunately it is considered as fun practice inspite of knowing its health hazards especially among youngsters. This study was done to find out the way to do Anti-Sheesha Campaign and see the impact of best methods i.e. written messages, videos and pictures. Three undergraduate universities were visited and students were shown multimedia messages including pictures, videos and written messages and its perception and impact was seen via questionnaires.


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ISSN : 2251-1563