Strategies Adopted by the Indian Women Entrepreneurs and Their Success in Rural Areas

kalai selvi v, suganya s

Abstract


The research has been mainly focused on the success of women entrepreneur in India among rural areas. The sample size has been choosen as 200 respondents and informations are collected through questionnaire.The stastical tools used for the research is simple percentage analysis, weighted average, ranking, chisquare.The research design used is simple random sampling.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


References


Dhameja, S.K(2001) women entrepreneurs, New Delhi: Deep & Deep Publications (P) Ltd.

Godfrey. J (1993) Our wildest Dreams: Women Entrepreneurs Making Money, Have fun, Doing Good, N.York, NY: Harper Business.

Candid Brush and Others (2004) Clearing the Hurdles: Women Building High Growth Business, Financial Times: Upper Saddle River, New Jersey: Prentice Hall.

Knitkar, Ajit and Nalinee Contractor(1992), “ In Search of Identity: The Women Entrepreneurship of India”, Ahmedabad ; Entrepreneurship Development Institute of India, 2(1).


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ISSN : 2251-1563