Table of Contents

Articles

ENTREPRENEURSHIP A CONCEPTUAL FRAMEWORK	PDF
Dr. Sunil Kumar

Business Development Service (BDS) Role in Improving the Performance of SMEs in case of Selected Manufacturing SMEs in Adama Town, Ethiopia	PDF
Minda Yirga

Comparison of Realized Return with The Expected Returns of Select Indian Cement Companies Quoted in Bombay Stock Exchange	PDF
Karthik Loya, Dr Pawan Kumar Avadhanam

CELEBRITY ENDORSEMENT IN TELEVISION COMMERCIALS: THE CONSUMERS’ PERSPECTIVE	PDF
Dr.C.K.Kotravel Bharathi

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