میز اداری صندلی مدیریتی صندلی اداری تبلیغات کلیکی میز تلویزیون پاراگلایدر آگهی رایگان محسن چاوشی مسیح و آرش آهنگ جدید لباس زیر شورت زنانه خرید اینترنتی وبلاگدهی گن لاغری

CELEBRITY ENDORSEMENT IN TELEVISION COMMERCIALS: THE CONSUMERS’ PERSPECTIVE

Dr.C.K.Kotravel Bharathi

Abstract


Television Commercials play an important role in creating, sustaining and widening of the market space for a product or service.  With the aid of technology and creativity the efficacy of today’s television advertisements is ensured and enhanced.  This article is an attempt to analyze the consumers’ perception towards the Celebrity Endorsement in the television commercials.  This is based on a research study conducted on the “Perception and Impact of Television Commercials” in selected districts of Tamilnadu.


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ISSN : 2251-1555