Dr. Sunil Kumar


The present research work set a basic framework from the various  suggestions, and focus explicitly on entrepreneurs’ reflexive and contextually embedded thoughts and strategies. The aim and objectives is thus not to identify either cognitive mechanisms or relevant discourses in isolation. Instead the ambition is to enhancing the entrepreneurs’ life worlds, especially how they make sense of their situation and find meaning and structure in the venture development process. By changing the point of departure from a view of individuals and situations as separate to a focus on lived experience, it has been possible to reach new insights about entrepreneurial process and activities.

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ISSN : 2251-1555