Evaluation and Selection of Supplier Using AHP Model: A case Study of an apparel-Textile Industry in Kenya

Mathew Kiptoo, Chen Chee-Cheng


Selection of a supplier is a key business strategy for firms in today’s modern supply chain management. It is a strategy employed by firms with an aim of reducing purchasing costs, increasing downstream customer satisfaction, and improving competitive advantage. However, the procedure of assessing and choosing a supplier that can meet the requirements of an enterprise is a complex task, which usually involve multi-goal and multi-criteria or tangible (measurable) and intangible (immeasurable) factors. The objective of this study is to introduce a model through employment of a practical example of a textile industry in Kenya. The application of AHP approach for supplier selection does not only improve supplier selection by combining both tangible (measurable) and intangible (immeasurable) factors, but also enhances in depth analysis of essential attributes vital for supplier selection, like product quality, price, etc. The process of supplier selection is reviewed, and conclusion is drawn.

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ISSN : 2251-1555