Digital Marketing Campaigns by Furniture Retailers to generate online and offline sales : With Specific Reference to IKEA , Pepperfry and UrbanLadder

Abstract

Companies worldwide are trying to ensure that their advertisements are seen and generate a reasonable ROI (return on investment). The traditional form of media (Newspapers , TV ads etc) is highly cluttered and hardly one or two advertisements outsmart the rest. Therefore , digital marketing has helped companies to put forward their advertisements to their relevant users and provided companies with a platform to showcase their creativity because only the most creative and engaging advertisements become viral on the internet. Therefore , in this research paper we look at some effective digital marketing campaigns organized by furniture retailers to generate online and offline sales .