AN ASSESSMENT OF BARRIERS OF MICRO AND SMALL BUSINESSES ENCOUNTERING IN THEIR BUSINESS START-UP (A case of North Gondar zone)

Eniye Nega, Guday Mossie, Assegid Shishigu

Abstract


The purpose that this study   was to assess the problems and challenges encountered with business startups of micro and small businesses in North Gondar zone. The target population comprised of SMEs new small business owners 0-12 months since start-up. Gondar city and Woreda (sub- district) towns, (namely, Debarq, Maxesengit and Aykel) were selected by their convenience sampling m.  A total of 341samples was used. Data is collected through adapted standard research instruments. The reliability of the instruments is tested using cronbache’s alpha was tested.  The findings of this study reveal that the major barriers encountered during business start up and   success of the micro and small business in the order of top to least Marketing problems, financial source problems, Infrastructure, work place and management problems.

Key words: SMEs, Start up, Challenge, Small Business


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ISSN : 2251-1555