IMPACT OF ADVERTISING ON PAINT INDUSTRY –A CASE STUDY OF NIPPON PAINTS

KANAKA RAO, D. Udaya Shekhar2 Shekhar

Abstract


ABSTRACT: In this present paper an attempt is made to understand and analyze impact of advertising on paint industry especial with reference to NIPPIN paints. Advertising involves the process wherein a message is designed so as to promote a product, a thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the use of the various mediums of communication. From newspapers, magazines, posters, neon and fluorescent signboards, billboards to the commercials on TV, web advertising, laser shows to inflated high rise figures and objects, advertising has come a long way. Individual businesses as well as multinational firms all need to advertise. It is used in different fields for different purposes, while politicians, social organizations, government special groups need to advertise their motto, national airlines, automobile manufacturers, food and consumer goods manufacturers have to reach the consumer. Even the approach taken varies depending on several factors. Advertising, as an effective medium, uses a variety of practices to create effective advertisements. Slogans and product characters are created to catch the attention of the viewers.


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ISSN : 2251-1555