Dr.V.P. Sriram, B.Divya Keerthika, Dr.S. Rajaram




Gender Discrimination is not only inequitable but also hampers the development of the nation. Evidently no country can sustain its development if it underutilises its women, who constitute almost half the population. Despite some basic changes in the status and role of women in the society, no society treats its women as well as its men. Consequently, women continue to suffer from diverse deprivations from kitchens to key-boards, from the cradle to the grave across nations. Here the researcher’s main objective is to find how the job satisfaction improves women journalists’ performance and how balanced work life assumptions are of help and provide effective means to women journalists in this millennium. This research study further explains how well work life balance affects the stress and personal strain and turnover intentions. Thus the researcher used non-probability sampling method especially judgmental sampling method provides a range of alternatives and option. Hence, we have used a judgmental sampling method to select samples for the study. The research in-depth focuses only on print media like Newspaper and magazine in selected districts of Tamilnadu. A sample of 220 respondents was collected as primary data and the results were analyzed and interpreted by using Statistical Packages for Social Sciences (SPSS 21) and a “Structural Equation Model” linkage been constructed among work life balance and its various outcomes by AMOS 21. The Outcome of the present study stresses more on to the significant part that work life offset plays in advancing more prominent employment fulfilment, work execution and anxiety and individual strain. Taken together, the discoveries of this study offer a crisp and nuanced picture on similitude’s and contrasts ladies columnist, which we trust will energize future studies in the developing field of relative work life research.

Key words: Women Journalist, Work life Balance, Job Satisfaction etc.





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