EXPORT POTENTIAL OF READYMADE GARMENTS FROM INDIA TO U.S.A. : A STUDY

Kalpana Agrawal, Siddharth Jain

Abstract


Readymade Garments are mass-produced finished textile products of the garment industry. The garment industry is one of the oldest and largest export industries, and it exemplifies the growth in global manufacturing. Most nations produce for the international textile market, making this among the most global of all industries .Readymade garment is a part of the textile industry and it accounts for about half of India’s textile exports. India is becoming the most preferred destination for out sourcing readymade garments for the international market. India, the ultimate destination for all garments importers the world over. India is today recognized as one of the best sourcing destinations for garments, textiles, accessories and finish goods. India’s garments exports are rising, primarily because the country is eating into the shares of China and Bangladesh. Exports from India are being driven by demand from major textile importing regions such as the US and Euro zone. The textiles and garments industry contributes 16.63% of India’s export earnings; around 45% of this comes from garment exports alone. The future potential of the readymade garment market lies in companies trying to change consumer perception and help them to make a transition from readymade cloths’ to ready- to-wear clothing. This study was an attempt to examine the future trend of readymade garments exports from India to US. The study concludes that while there is little doubt regarding the immense potential that the Indian industry-specially garment sector- has, several policy reforms are needed urgently in order to unlock this latent capability though a rising trend has been observed.


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ISSN : 2251-1555