Giving Quality to Customers with Effective Management

Nelson Than

Abstract


21st Century has been very competitive to do business. All the businesses are trying to win customers with different strategies. As customers are more into quality products, business are trying to make those quality products. But, Bringing Quality products to customers’ hands is not an easy task. It needs a good strategy that all the departments in an organization need to work together on it. In this paper, Quality Management is introduced. It defines what the quality is and show the way to bring that quality to meet customers’ expectation. It breaks down to different parts of organization and how to work with them altogether. It also mentions the failure of the management and specify how to make it better. This article is a guideline for an organization that is trying to bring quality to its customers’ hands with effective management for the outcome that is expected.


References


Reid, Dan, and Nada R. Sanders. Operation Management. 4th Ed. Hoboken, NJ: John Wiley & Sons, Inc, 2011.

Alexandria Marketing Research Group. “Top Reasons Why Quality Management Initiatives Fail”.

Reid, Dan, and Nada R. Sanders. Operation Management. 4th Ed. Hoboken, NJ: John Wiley & Sons, Inc, 2011.

Rohit Arora. “8 P’s of Luxury Brand Marketing”.

Business Excellence. “What is Total Quality Management”. http://www.bexcellence.org/Total-quality-management.html

Rouse, Margaret. “Total Quality Management (TQM)”. http://searchcio.techtarget.com/definition/Total-Quality-Management

Loughlin, Mark. “Discuss the key elements of Total Quality Management within the context of the emerging business environment”.

May, Steve and Mumby, Dennis K. 2005. "Engaging Organizational Communication Theory and Research."


پاراگلایدر Full Text: PDF

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

ISSN : 2251-1555