An Effective Evaluation of the Impact of Hidden Profiles in Decision Making Process, in an Ever Dynamic Enterprise Environment



In this paper, the effective evaluation of hidden profiles and its impact in the decision making process is carried out with emphasis in the ever dynamic enterprise environment. Decision making is an integral part of human life. It is these decisions that lead to the results of human activity. However decision makers do not always make the right decisions at every given opportunity with it numerous limiting factors, which hidden profiles are just a part.

The fast evolution of the business world makes decision making a more important research area than before. This is because it is only in making quality decisions i.e. the right decisions at the right time and the right place that enterprises achieve their goals to satisfy their reason of existence; through value added decisions. As business activities affect people across the spectrum of social life, it becomes necessary that decisions be made in groups to ensure they are acceptable. Groups are said to perform better than individuals in decision making. Some researchers however postulate that in certain conditions and situations, groups are no better than individuals.

Existing models for group decision support systems are mainly interested in ensuring a high level of consensus and participation in group decision making, but they do not address the problem of decision quality and adequacy; adequately, here this paper puts more insight in this perspective.

Therefore this paper diagnoses the implications of hidden profiles, how hidden profiles can be revealed in an evolving environment. This will help reduce the frequency of decisions made in error as a result of hidden profiles.


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