Multinational Enterprises and International Human Resource Management with respect to Culture and Diversity Management

Yuvaraja Seegodu Eshwarappa


A general theme or guideline for most of the trainings for top level executives in an organisation will be, “An effective cross cultural management of 7 P’s is a successful approach for any multinational organization”. But some of the questions arise out of this theme are, will it be the ultimate to be successful? Is effective management enough? And very important one which came across to me is, ‘Effective cross cultural management? or creation of a new culture?’ When we have the ability to create a new, why to manage the same old. Are we training or guiding the top executives in a right way or not? This research paper is to identify whether managing culture has effectively been enough to sustain in the present competitive world or it is necessary to create a new culture to be successful in the corporate world. When we have a specific definition of a term, we can easily identify the way to create it.


So, what is the definition of culture? Can top level executives get a proper definition of culture, which can show the easiest way to create it?  In 1952, A. L. Kroeber and Clyde Kluckhohn could identify more than one hundred and sixty different definitions of culture. Can’t we get more than three hundred by now? When we have three hundred different ways of defining culture, it shows that we have three hundred different ways to create it. This knowledge is what is required for our top level executives of MNCs. If we identify some of the buzz words such as, ‘Mcdonaldisation’ instead of ‘Globalization’ and ‘Flipkart’ instead of ‘Shop’, I completely agree with the Idea of creating and replacing the existing social culture into a corporate culture. But a question remains ‘How?’ In this paper an exertion has been put to identify the various answer to this question.


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ISSN : 2251-1555