A STUDY ON CUSTOMER PERCEPTION TOWARDS SERVICE QUALITY AND DELIVERY WITH REFERENCE TO e-BANKING

Swati Sharma, Vinod Kumar Singh, Jugal Kishor, Naman Sharma

Abstract


ABSTRACT

The banking industry of India is now running in a vibrant challenge concerning both customer base and performance. Today, many banks are focusing more on customers. A key component of many initiatives is the implementation of Customer Relationship Management (CRM) concept. CRM has its origin in the basic paradigm of bank marketing, i.e. to satisfy customers with the best possible alternative in the market through a relational exchange process. The objective of this paper is to find out the satisfaction level of customers towards their respective bank’s CRM by studying the perception of customer. This is an empirical research and relies mainly on primary data collected through a structured questionnaire to study the perception of customers.

Keywords: CRM, Customer and Satisfaction level & Banking Sector.


References


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ISSN : 2251-1555