Customer Preference & Brand Exposure-A Study on the Rural Market of West Uttar Pradesh Region

Mohd Nadeem Abbas, Imran Khan

Abstract


The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Western Region of Uttar Pradesh State is not an exception to it. To examine the validity of this general statement that is being discussed day in and day out by the researcher, market managers, producers, consumers, advertisers, etc., Research Paper on brand awareness in rural area of Fast Moving Consumer Goods in Western Region of Uttar Pradesh is taken up.

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ISSN : 2251-1555