A study on the awareness of basic and advanced financial terms and financial discipline amongst the populace in the city of Ahmedabad

Dr. Riddhi Dave, Dr. Roopa Rao, Dr. Rajeshwari Jain


Financial literacy is the ability to use skills and knowledge to take effective and informed money-management decisions. It is erroneously believed that one who is ‘literate’ or ‘rich’ is also ‘financially literate’. But, in many instances it is found that people expert in their own domain end up making wrong financial decisions due to lack of financial literacy and hence creating financial awareness and educating classes and masses on the same remains important. The authors in this paper have tried to study and analyze the prevalence and depth of financial literacy among the targeted audience.


(Key words: Financial Awareness, Financial Literacy, Basic Finance terms, Modern Finance Terms)

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ISSN : 2251-1547