MARKETING CHANNELS AND SERVICE MARKETING DISTRIBUTION SYSTEM

Dr. Ashok Kumar Singh

Abstract


In this research article I want to elaborate service marketing and marketing channels. Marketing channels are sets of organizations involved in the process of making products available for use or consumption2. Partners with each improvement of the performance system in delivering consumers values. Resources of marketing media perform different type of activities including collecting information about customers, competitors and other involved persons of marketing systems; strong communications systems to stimulate selling; reaching agreement on price and other terms of transaction; providing facilities of transport and storage, brought funds, forecasting  the risks of ownership, providing payment and others.

Keynotes: Service marketing, marketing channels, consumer and competitors.


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ISSN : 2251-1547