VIEWERS’ PERCEPTION OF LOGIC, MUSIC, TAG-LINE AND SLOGAN IN THE TELEVISION ADVERTISEMENTS: AN EMPIRICAL STUDY IN SELECTED DISTRICTS OF TAMILNADU

C.K.Kotravel Bharathi

Abstract


In the competitive business environment prevailing today, “Television Commercials” play a significant role in creating, sustaining and widening of the market space for a product or service.  With the aid of technology and creativity the efficacy of today’s television advertisements is ensured and enhanced.  This article is an attempt to analyze the consumers’ or viewers’ perception towards the logic, music, tag-line and slogan used in the television commercials.  This is based on a research study conducted on the “Perception and Impact of Television Commercials” in selected districts of Tamilnadu.


آموزش طراحی سایت تور استانبول آموزش وردپرس ساخت اپلیکیشن Full Text: PDF

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ISSN : 2251-1547