میز اداری صندلی مدیریتی صندلی اداری تبلیغات کلیکی میز تلویزیون پاراگلایدر آگهی رایگان محسن چاوشی دانلود آهنگ جدید خرید اینترنتی وبلاگدهی گن لاغری عکس بازیگران

“A STUDY ON THE CUSTOMERS’ SATISFACTION TOWARDS THE SERVICES OF RETAIL STORES WITH SPECIAL REFERENCE TO COIMBATORE CITY”

Nithya mani

Abstract


A market place is a location where goods and services are exchanged. Retail is the sale of goods and services from individuals or businesses to the enduser. Customer is the one who uses the products and services and judges the quality of those products and services. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." This study emphasis retailer can use different retail mix to satisfy their customers. A good format will lend a hand to display products well and entice the target customers to spawn sales. When a retailer does not live up to the customers’ expectations, customers perceive a gap between the firm and the customers leading to customer dissatisfaction. The effects can be dramatic for a company. Companies can lose loyal customers, forcing companies to expensively acquire new customers and decreasing profitability.


Full Text: PDF

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

ISSN : 2251-1547