A STUDY ON FACTORS INFLUENCING MUTUAL FUND INVESTMENT IN INDIA

Stephen D'Silva, Bernadette D'Silva, Roshni Bhuptani

Abstract


There has been growing importance of Mutual Fund Investment in India. When compared with other financial instruments, investments in Mutual funds are safer and also yields more returns on the portfolio investment. The focus of the study is to explore the factors that are responsible in increasing the Mutual Fund investment in India. The study also helps to understand the role of demographics in Mutual funds in India. This enables the fund managers to understand investment pattern and preferences of investor’s behind investing in Mutual Funds. Further analysis of the study reveals that financial literacy of respondents is very important for making investment in Mutual funds. Therefore Mutual fund companies should promote financial awareness amongst the respondents so as to channelize their income and savings towards Mutual Funds.

Index Terms— Mutual Funds, investment, preferences, companies, awareness, India


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ISSN : 2251-1547