CONSUMERS’ SENSE ON WEARING VKC FOOTWEAR IN CHENNAI

Dr. MUTHUKUMAR KASILINGAM

Abstract


Footwear is a man made cover/shield to safeguard their foot. From the Stone Age days onwards, humans try to protect their foot from cold, dust, heat, and ground roughness when they stand, walk and run. So they created footwear with wooden/leather objects. The present day younger generation and middle age peoples are more fashion oriented. They tend to use foot wears from PU molded segments. The variety of style, design and color attract them towards PU molded foot wears. The comfort experienced by the consumers is good. By same time, some problems like foot pain, discomfort over wearing foot wear, kneel pain are reported by the consumers of PU molded foot wear. This study will identify if any side effects prevailing in the usage of this foot wear. It will be an eye opening to the PU molded model foot wear manufacturers and also the consumers of the same.

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ISSN : 2251-1547