Diffusion of Retail through Shopping Malls in India : Critical Success Factors for Retail Organisations

VIBHU PRAKASH SINGH

Abstract


Retail accounts for over 10% of the country’s GDP and around 8% of the employment becoming India’s largest industry and is emerging as one of the most dynamic and rapidly growing industries with tremendous opportunities in organized sector & several players entering the market. India is the fifth largest global destination in terms of retail space. With the emergence of Western-style malls in metros and second-tier cities the Indian consumers experienced the shopping experience like never before. The emergence of malls, as an important and significant destination for shopping, recreation and socialization has turned the face of the retail industry in India. In the present scenario where differentiation is becoming more and more difficult, the Mall managers must adopt unique and innovative strategies to understand the consumer’s motivation to craft success. This article aims at studying the critical success factors for shopping malls in India.


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ISSN : 2251-1547