NEW APPROACH TO ACQUIRING KNOWLEDGE IN MARKETING PLANNING WITH APPLICATION OF NEW TECHNOLOGICAL SOLUTIONS

Mladen Radivojevic, Snježana Đokić, Simeun Vilendečić

Abstract


In this paper we focus on new technological solutions based on the knowledge bases that can quickly provide the necessary knowledge in marketing planning to employed in marketing. Here we propose a new concept and present it only as an idea, and the knowledge base will be updated with some knowledge using Protégé editor, an open source platform, which can quickly and easily provide all the necessary knowledge updated in it. The proposed idea, can be a good basis for those involved in marketing to update all the necessary knowledge for effective planning of marketing activities in the business system.


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ISSN : 2251-1547