میز اداری صندلی مدیریتی تبلیغات کلیکی پاراگلایدر لباس زیر شورت زنانه خرید اینترنتی وبلاگدهی گن لاغری عکس بازیگران عکس بازیگران

A STUDY ON EFFECTIVENESS OF E-MARKETING IN CONSUMER GOODS

Buvaneswari R R

Abstract


The web is the ultimate customer empowering environment and it enables one to click the mouse to decide everything. „It is so easy to search for opportunities where all the business competitors offering goods and services in the world are instantly known,‟ is quoted by Jacob Nielson on how the web forms an integral part of E-Commerce. Electronic commerce, commonly known as e-commerce is a type of industry, where buying and selling of products or services are conducted over electronic systems such as the internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction’s lifecycle, although it may encompass a wider range of technologies such as e-mail, mobile devices, social media and telephones as well.

Further the OECD (Organization for Economic Cooperation and Development) defined “e-commerce transactions as the sale or purchase of goods or services, between businesses, households, individuals, governments and other public or private organizations, conducted over computer mediated networks. The goods and services are ordered over those networks, but the payment and ultimate delivery of the goods or services may be conducted on or off line”.


Full Text: PDF

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

ISSN : 2251-1547