ASSESSMENT OF FARMERS SATISFACTION WITH DIRECT SEED MARKETING: THE CASE OF SIBU SIRE WOREDA EASTERN WOLLEGA ZONE, ETHIOPIA

Parimalarani Ganesan, Gadisa Adugna Keneni

Abstract


This paper tries to assess agricultural farmers’ satisfaction on direct seed marketing in Sibu Sire Woreda. The general objective of the study was to assess agricultural farmers’ satisfaction on direct seed marketing in Sibu Sire Woreda. In this research, the SERVQUAL instrument developed by Parasuraman (1985), has been applied with a little modification in designing the questionnaire by using five dimensions of service quality: tangibility, reliability, responsiveness, assurance, and empathy. Questionnaires are distributed to 316 end users from 1500 active improved seed users of Sibu Sire Woreda farmers. The questionnaire aimed to determine the level of agricultural farmers’ satisfaction on direct seed marketing in Sibu Sire Woreda. Data collected from respondents were analyzed by both quantitative and qualitative methods.

Key words: Service expectation, , Agro-dealers perception ,  Actual Service delivery,  Delivered service.


بازی انفجار Full Text: PDF

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

ISSN : 2251-1547