A study on the Challenges Faced by Individuals and Industries in using Electronic Commerce in the Kingdom of Saudi Arabia

Bushra Qayyum, Doha Alawdah, Malak Alahmari


This paper examines the most significant inhibitors of e-commerce in Saudi Arabia. It focuses on B2C type of e-commerce. E-commerce is known to be a challenging yet a promising field for both businesses and consumers. Even though with spread use of internet, high purchasing power, economic growth and government stability, e-commerce implementation is in its early stages in the kingdom of Saudi Arabia. The study revealed that lack of payment option verities, poor delivery system, societal aspects, absence of government support, security and privacy concerns and lack of e-commerce awareness and its potential benefits are among the main inhibitors of e-commerce implementation in Saudi Arabia.

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ISSN : 2251-1547