A Study on Effectiveness of Online Advertisement

Abstract

Nowadays marketing is getting extremely competitive as it is a customer centric, more demanding and less patient with unresponsive vendors. To tackle with these new business drivers Information is a key. And in this back drop Internet is emerging as the biggest trends in Information Technology since it can be used as one of the good vehicle for advertisement. Advertising is a way to display, to make people aware about a product. The article deals with the effectiveness of online advertisement in an efficient manner.