“A STUDY ON FACTORS AFFECTING PURCHASE DECISION OF EASTERN CURRY POWDER IN IDUKKI DISTRICT”

kavery bs

Abstract


Consumer Buying Behavior refers to the buying behavior of final consumers [individuals & households] who buying goods and services for personal consumption. Customers make purchases in order to satisfy their needs. Some of these needs are basic and must be filled by everyone in the planet while others are not required for basic survival and it vary from person to person

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ISSN : 2251-1547