AWARENESS OF PROFESSION - STYLIZED ILLUSTRATION AND AVANT GARDE

KAPPIL KISHOR, Dr. CHITRA ARORA

Abstract


Creatively harnessing the zeitgeist, or spirit of the times, and translating its inspiration into unique, timely, and marketable fashions has been the key to survival of fashion companies since the early 20th century. Increased global competition makes the development of a financially successful fashion product more difficult than ever, however technology (Avant Garde) has significantly increased efficiency in many components of the supply chain . In the fashion business, it is the designer’s role to translate cultural influences into new products . This research was developed to enhance the understanding of Stylized fashion Illustrations in the post-modern context: How has Avant  Garde influenced the creative design process and collections? Focusing on creativity in Stylized illustrations, this study evolved using a grounded theory approach to qualitative & quantitative inquiry.


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ISSN : 2251-1547