CUSTOMERS RESPONSE TO MOBILE NUMBER PORTABILITY WITH SPECIAL REFERENCE TO VODAFONE CUSTOMERS IN RAJAKKAD

manesh s, Dr.Latha Bai VG

Abstract


Mobile number portability (MNP) enables mobile telephone users to retain their mobile telephone numbers when changing from one mobile network operator to another. MNP (Mobile number portability) is implemented in different ways across the globe. In India the Telecom Regulatory Authority of India (TRAI) implemented the MNP facility firstly in Haryana in November 2010 and then extended to all parts of the country in January 2011. The facility is available for both pre paid and post paid customers across mobile operators with in the same telecom circle.

Vodafone India, formerly Vodafone Essar and HutchisonEssar, is the third largest mobile network operator in India after Airtel. It is based in Mumbai, Maharashtra and which operates nationally. It has approximately 141519840 subscribers in India ie,21.54% of the total 657158013 Indian mobile phone subscribers. In terms of active subscriber base in Kerala Vodafone is the second largest player with a market share of 20.2%. Kerala is one of slowest growing market with high proportion of MNP requests. By April 2013, Kerala registered 3755047 Mobile Number Portability (MNP) requests, which is one of the highest in India.

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ISSN : 2251-1547