Consumer’s Quality Preference in Purchasing Shalwar-Kameez: A Study in Bangladesh

Tanvir Ahmed Chowdhury

Abstract


The aim of this paper is to understand the qualities preferred by Bangladeshi female consumers while buying Shalwar-Kameez. A total 750 female consumers of various ages from diverse economic and social backgrounds were studied using convenient sampling method. Primary and secondary data were collected and analyzed to identify buying behavior of Bangladeshi female consumers using a well structured questionnaire, interviews, personal observations and review of previous research works. After critical analysis of the collected data, a lot of observations about female consumers buying activities during buying Shalwar-Kameez have been found out including demand from consumers of different ages, factors influencing the consumers to switch one brand to other and so on.


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ISSN : 2251-1547