It is a whole new ULIP world today. The new regulations ensure that ULIPs are being promoted as a long-term protection and savings tool. A ULIP is a life insurance policy which provides a combination of risk cover and investment. ULIP is a hybrid, combining insurance with an investment in a mutual fund. As mentioned earlier, it is closer to a mutual fund than a traditional insurance product. In globalize business environment, ULIP as a part of their investment portfolio. A smart investor gets the maximum benefit of capital guarantee along with tax-free market-linked returns. Trichy, is the fourth largest city in Tamil Nadu after Chennai, Madurai, and Coimbatore. The objective of this study is to analyse the determinants of investment in ULIP policy with special reference to Trichy District. Sample of 120 respondents, Who have ULIP Policy were identified with the help of agents were selected from Trichy District which were related to the sampled 5 companies. Based on the previous research studies 14 constructs were selected for this study and hypotheses are framed. The research through Structural Equation Modeling (SEM) using AMOS software was inferred that almost all the measured variables with the latent variable of determinants of investment in ULIP policy with special reference to Trichy District have positive relationship with the significance at 1 percent and 5 percent level except, Spread of risk, Cost effective/Charges deductible under the policy, Cheaper than other investments and Transparency variables have negative relationship.


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