Sustainable social Practices at Wipro

leena james

Abstract


Sustainable Corporate Social Responsibility creates a landing place in the minds of the target consumers. Business organizations have walked up to the need for being committed towards Corporate Social Responsibility. But still majority have just been taking up some form of philanthropic activities for its stakeholders. Wipro is a global IT services company that provides Consulting, Business Process Outsourcing, Business Technology Services, Enterprise Application Services, Infrastructure Management, Testing, Product Engineering, Engineering Design and Product Support through a sustainable process. Their services are spread across a range of strategic domains. Nurturing a strong corporate culture which emphasizes Corporate Social Responsibility (CSR) values and competencies is required to achieve the synergistic benefits. The Corporate social responsibility effect has been creating a positive ripple in both society and the corporate world. The initiative has changed the landscape of India's development sector. A large number of public and private sector organizations have their own foundations, which work in close association with NGOs and the government. Together they tackle a lot of local and public issues. Wipro focus on education, primary healthcare, Environment etc.

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ISSN : 2251-1555