ADVERTISING MEDIA AND AWERENESS: - AN EMPRICAL STUDY IN INDIAN INSURANCE INDUSTRY

Altaf Dar, Shabir Bhat

Abstract


The insurance industry is one of the fastest growing industries in our country. This report investigates the role of Advertising Media in insurance sector and examines that how various media of advertising affects insurance sector. Various media of advertising particularly Information and communications technologies are a device set of technological tools and resources used to communicate people about to disseminate awareness, create interest and to stimulate enroll intentions of insurance. It has enabled countries to leapfrog traditional modes of service delivery and make manifold improvements in process effectiveness and efficiency. Widespread adoption and application of information communication technology across the different fields of society and the economy is presently considered to be the key factor behind boosting competitiveness and developing an informed society. In general, Advertising Media and its tools that people use to share, distribute, information gathering and to communicate with insurance providers, or in groups, through the use of media such as print, visual and interconnected computer networks.


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ISSN : 2251-1547