ANALYSIS ON CHALLENGES AND OPPORTUNITIES OF E-MARKETING

SEYAR YASSIN ABDO

Abstract


ABSTRACT

E-marketing means using digital technologies to sell your goods or services. The evolution of E-Marketing has been one of the most important and influential trend in the business sectors, plus this trend is complement to the traditional marketing methods. E Marketing helps selling of goods and services using digital technologies. These technologies are creating a competitive advantage to the brands and companies while the traditional marketing methods are still followed. The basics of marketing remain the same - creating a strategy to deliver the right information to the right people at the right time. It has revolutionized the process of marketing the goods and services with the advent of social media to reduce gap between the consumers and businesses. The paper review the opportunities and challenges of E- marketing with the development of electronic environment in the global market, discussing about the drawbacks with final conclusion.

Key words: - Electronic Marketing, Online Marketing, E-Marketing, E-Commerce and Internet Marketing


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ISSN : 2251-1547