A STUDY ON SALES PERSONNEL ATTITUDE AND JOB SATISFACTION IN SELECT RETAIL ESTABLISHMENTS IN VISAKHAPATNAM CITY

Sheaba Rani, Sri Ranjitha, Venkata Rattaiah

Abstract


ABSTRACT

An attitude reflects a person's readiness to respond to perceived situation, object and person. It is acquired as a result of perceptual interpretation. Whereas job satisfaction significantly contributes in increasing marginal productivity of employees. and their morale. An industrial organization  can  be  substantially  benefited  if  it  cares  to  develop general  individual  attitudes  towards  job  satisfaction. The present paper aimed at to study the respondents’ attitude about their co-workers, colleague’s attitude on the respondent, perception on working conditions and job satisfaction level of the respondents. The ANOVA test results revealed that in general business category the respondents opined that the attitude of their colleagues on them is very near to the good opinion followed by textiles, electronics and electricals and jewellery respondents. Respondents belonging to general business opined that the working conditions are moderately congenial. The ANOVA test found to be significant for the dimension working conditions, which denotes significant difference in their opinions. Regarding job satisfaction level there is a statistically difference in average opinion score of the respondents. Hence the hypothesis is rejected and both the variables are dependent to each other.


بازی انفجار Full Text: PDF

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

ISSN : 2251-1547