Professor’s choice: Factors effecting pre purchase behavior of Private Health Insurance, an empirical analysis

Soumik Gangopadhyay


With the increasing number of population of India, it has been predicted that 70% of them will be confined to the urban setup. Acceleration of life style related diseases of urban society is augmenting business opportunity for the private hospitals by leaps and bounds. Disease pattern is showing a change by shifting its dimension from infectious to non-infectious dominance in Indian urban society. A field survey has done on 300 faculties of 10 self-financing colleges of West Bengal to identify the motivation of purchase of health insurance products. The result is surprisingly indicating that accessibility and awareness have an important role in the motivation process of choosing health insurance brands. The study also explores an immense potentiality of Indian health insurance market with ample opportunity.

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ISSN : 2251-1547